(On behalf of Jamie, who can't add a post for some reason)
Do you think social media is an effective way of advertising news sites? "Social readers" aside, what about older generations--do you think that these campaigns are worthwhile in drawing in readers of all ages?
The Financial Times just appointed Emily Steele as its US Media and Marketing correspondent, after she worked as social media editor at The Wall Street Journal. There's lots of talk about social media as a useful outlet, but is it really worthwhile in practice, especially when searching for expanded readership? I use Twitter as a news source but only follow organizations with which I'm already familiar.
Redirected from Poynter: http://aboutus.ft.com/2012/05/02/financial-times-appoints-emily-steel-us-media-and-marketing-correspondent/
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